I'm Matheus Gonçalves

Software Engineer, Lead Member of Technical Staff

Salesforce

As an integral part of the Content Engineering Team, I spearhead the development of Hands-On Challenges for Trailhead, ensuring quality user experiences for our Trailblazers. This involves creating and maintaining our proprietary tools (Salesforce on Salesforce), enabling streamlined content development, as well as as developing a UI testing automation framework, and overseeing security for badges and superbadges across a variety of orgs and clouds. These include Sales Cloud, Service Cloud, Marketing Cloud, Einstein, and Heroku.

My role mandates an in-depth comprehension of cloud technologies and architecture to make data-driven decisions regarding Hands-on Challenges feasibility. This involves software development utilizing languages like Apex, JavaScript, Ruby, and SOQL/SOSL, and writing test classes via Apex and Jest for Lightning Web Components.

Additionally, I'm committed to establishing and refining stringent engineering processes, ensuring service quality, predictable delivery of new capabilities, and continuous improvement in metrics.

In terms of team development, I actively mentor junior members, instilling key software engineering concepts and emphasizing best practices. I take it beyond just the selection of methods and tools to explaining the rationale behind each choice, such as the applicability of certain sorting algorithms and honing problem-solving skills.

Overall, my objective is to foster a high-performing, inclusive team culture that aligns with Salesforce's core values and principles. By doing so, I aim to nurture talent and evolve our team into a formidable development organization.

Technical Proficiencies: Apex, Lightning Web Components, Aura, Jest, TypeScript, JavaScript, Visualforce, Java, Ruby, VHS, Nodejs, SOQL, Heroku, Visual Studio Code, and SFDX.

Salesforce Developer

Amazon Web Services

As a pivotal member of the AWS Marketing Automation team, my role spans from requirements gathering and technical design to coding, debugging, performance analysis, packaging, and deployment of bespoke solutions. I work in close coordination with the Marketing Team, automating various processes including Lead Generation, Territory Management, Lead Scoring, Marketo communications, internal Salesforce email notifications, and Marketing Campaign support.

Key Accomplishments:

• Introduced new development patterns including mock data structures, interfaces, and refactoring patterns such as Singleton, Prototype, and Abstract Factory.
• Developed a Post-Live Chat Feedback page using JavaScript to collect experience ratings and additional comments.
• Streamlined the Executive Summit Nominations process.
• Designed and executed logic for Top-Tier Leads follow-up notifications.
• Automated processes using triggers, batches, and queueable classes.
• Identified and remedied hardcoded parameters using both declarative and programmatic development, providing increased flexibility and autonomy to the Marketing Team.
• Advocated for improvements in Source Control, branching, and merging processes.

In adherence to Salesforce best practices, I design and deploy high-quality, scalable code, including integration and in-memory tests with mock repositories and interfaces. Regular reviews of code, configuration, data, and usage are also conducted to ensure long-term viability, integrity, and adoption.

Environment: VSCode, IntelliJ, Gearset, and Marketo

Senior Software Engineer

Stefanini US - Koch Industries

A subsidiary of privately owned Koch and Industries, Inc., INVISTA operates in more than 20 countries across North America, South America, Europe, and the Asia-Pacific region.

I was involved in documentation, fixes and new implementations of a system to support marketing, merchandising, advertising and sales (Salesforce and Java).

Designing and implementing tools to support Lead Generation, B2B, Prospects management and audience targeting and development.

Highlights:

- Integrated a Java (Struts) application with Salesforce (WebService).
- Designed and created an interface so the users could create custom Lead templates.
- Integrated leads and internal pages with Google Analytics.
- Designed and created an A/B testing tool for the Lead custom templates.
- Used Streaming API and PushTopic to monitor data external to Salesforce.

Moreover, using these applications, the marketing team would be able to set up automation rules for specific criteria, consult the products guide, create and manage promotions, take online training, use programs designed to connect dealers and consumers, promote new products, request showroom material, search for dealers and update their information, and many other functions.

Developed user-interfaces in Salesforce using the native VisualForce technology as well as rich-client Javascript frameworks such as AngularJS.

Programming pages, triggers and classes in Java and Apex (Force.com).
Programming Salesforce Objects and VisualForce Pages/Classes/Components.

Correction on requirements gathering.
SQL database normalization, optimization.
Java (Struts 1.1 and 2.0)
C# (3.5).

Tracking development, testing (AccScope, JMeter and Selenium) and deployment.
Technical assistance, acting as a bridge between Devs and Managers, SA’s and QA Team.

Environment: Eclipse/Netbeans, MavensMate, SublimeText, Angular.JS, Github, VS 2008, VB.Net, C#, Sharepoint, Salesforce, Force.com, TFS, Java, Struts, SQL Server, TDD and XP/Scrum methodology.

Senior Systems Analyst III

Bank Itaú BBA - Brazil

Involved in Analysis and designing of a Risk Management System.

Documentation a system in C#. NET and Silverlight, the precepts of RUP with UML, in all its phases.

Design and develop Oracle and SQL Server tables, package (stored procedures), trigger and other objects.

Involved in system study and requirement gathering.

Tracking development, testing and deployment (IBM LoadRunner)

Provided technical assistance to the developers and acted as a bridge between Developers and Managers, SA’s and QA Team.

Environment: Windows XP, .Net Framework 3.5/4.0, C#, VB.NET, ASP.Net, Silverlight, WPF, ADO.Net, Ajax, LINQ, Visual Studio.NET 2010, Visual Source Safe, WCF, MVC, IIS, HTML, TFS, Oracle 10g, SQL Server, PL/SQL, PL/SQL Developer, diagrams created in Enterprise Architect, management and deployment of systems with Rational ClearCase and Rational ClearQuest. UML and RUP development methodology.

Senior Systems Analyst I

Bank Fibra - Brazil

Allocated in a 6 month project to study and analyze all the features of a legacy system of control and management of fixed income securities. With this system, the user was able to simulate, operate and monitor applications, refer to the remuneration of invested capital and return of individual securities. Furthermore, the user could also change the rate of initial application, according to the value of each application, print financial reports and redemption of investment in defined periods.

Responsible for documentation and migration of this system (Visual Basic 3) to a new system, created with VB.NET Windows Forms.

Involved in system study and new requirements gathering.

Maintenance of legacy sources to meet specific needs - Visual Basic 6 and Visual Basic 3

Involved in the improvement of Sybase stored procedures.

Establishment of a catch-up bot, sending and receiving data between databases Sybase/Oracle and Oracle/Sybase.

Environment: Windows XP, Visual Basic 3, Visual Basic 6, VB.NET, .Net Framework 3.5, Windows Forms, ADO.Net, Visual Studio.NET 2008, Visual Source Safe, MVC, Sybase, Oracle, diagrams created in Enterprise Architect and ERWin. UML and RUP development methodology.

Programmer Analyst

Inter Commerce Technologies - Brazil

Integrated projects and management business systems: I was responsible for analysis, development and customizations of an Oracle ERP built with Oracle Forms, Oracle Reports and Oracle Applications. The company markets this ERP for retail stores of building materials segment, and I performed the changes.

Highlight:
Involved in the development of data encryption and displacement of bits: For a specific requirement of a client, data entry in the system needed to comply with an encryption key whose key could be changed only by the team responsible for security. It could be a simple encryption, but only the team of information security could change it. Then I developed a system of shift bits, similar to the Vigenère cipher, and this solved the problem with this client.

Involved in system study and requirement gathering.

Involved in Oracle database normalization, optimization.

Design and develop Oracle table, package (stored procedures), trigger and other objects.

Involved in small changes and maintenance of other programs with Java and C #. Net.